Swipe to Unlock Marketing!

Do you have hundreds of jargons in your mind when you hear the word “marketing”? Jargons that require you to use Google to figure out what they imply. Let us set aside that bookish knowledge. In a nutshell, what is marketing? Well, it is the process of determining the needs of customers, matching those needs with prospective products or services, and eventually promoting the product or service to the target audience. Most marketing organizations, as well as anyone with items or services to sell, focus on the latter portion of the marketing function, which is “promotion.” Ignoring the other steps and concentrating just on promotion results in a failed marketing campaign. Let’s take a detour now. Mobile marketing has become a phenomenon that is without a doubt the most effective and sought-after medium for marketing campaigns, with multiple marketing channels through which the point of production transforms into the point of consumption. Instead of focusing just on mobile audience promotion, how about making mobile audience marketing a seamless experience without forcing the obvious straight onto their screen? Let’s look into this. First and foremost, we must recognize that mobile devices have become an indispensable component of people’s daily lives. Mobile devices and us are inseparable, from waking up to an alarm in the morning to setting the alarm again before retiring at night. This implies that marketing to a mobile audience necessitates tactics that differ from standard marketing strategies. To make marketing a seamless experience for mobile audiences, the opening move needs to ensure that the content is completely optimized for mobile devices. This includes ensuring that the website is mobile-friendly. People will be viewing the marketing content on devices with various screen sizes. So, a responsive design that adapts to different screen sizes is essential for a smooth and seamless user experience. A good user experience is essential here since people who use mobile phones are usually on the go and have little patience for websites that are difficult to access. The most prevalent ad kind for a website is display advertising. However, too many video advertisements can cause the website to slow down and cause users to get annoyed and leave. It is critical to display ads that are light for the website in order to provide the best user experience for mobile audiences and not make them feel stuck. Mobile users anticipate immediate results, so if the website takes too long to load, users will go on to something else. To speed up the website, it is critical to remove unnecessary parts and large photos. Direct mobile advertising, in addition to website optimization, is an excellent strategy for reaching out to this specific audience. One such strategy is location-based marketing. We can provide tailored and relevant advertisements directly to consumers’ devices by identifying them based on their geographical location. For example, if you own a fast-food restaurant, you can broadcast notifications, new arrivals, and deals to people in your area, encouraging them to visit your fast-food location. When it comes to mobile audiences, we can’t ignore the impact that social media has on people’s lives. Southeast Asia had over 1.3 billion social media users as of January 2023. Consider having a foreign business and being able to send them advertisements with no effort. It is entirely feasible. Platforms such as Facebook, Instagram, and Twitter have become the go-to places for mobile users to interact with friends, share ideas, and discover new items. You may maximize your chances of reaching your mobile audience by developing interesting and visually appealing advertisements or content. You can manage your campaigns creatively using Aeta ad management, reaching out to the proper target demographic and generating the most leads. When it comes to mobile marketing, the potential of mobile apps cannot be underestimated. Having a specialized app for your business can provide users with a personalized and engaging experience. Push notifications allow you to keep your audience up-to-date on promotions, new goods, and exclusive deals. Furthermore, applications can enable frictionless transactions and convenience of use, making it easier for mobile users to interact with brands. Finally, marketing to a mobile audience necessitates careful consideration of their specific demands and interests. You may attract the attention of your mobile audience and increase your marketing efforts by optimizing your website for mobile devices, implementing location-based marketing, leveraging social media, and contemplating the power of mobile apps. So, what are you holding out for? It’s time to step up your marketing game and conquer the mobile world!

Author- Md. Shoib Bin Swroar, Executive | Editorial, Voice of Business

Visual Designer- Nusaiba Binte Anis, Executive | Publications, Voice of Business